Principal Investigator

Colman, Douglas E. Douglas E. Colman, PhD, MBA
Assistant Professor of Psychology
University of Wisconsin – La Crosse

My research interests lay at the intersection of Personality/Social Psychology and Industrial & Organizational Psychology.
Click for CV
Click here to visit my UW – La Crosse Faculty Page


Research Apprentices

haley beyer Haley Beyer I am majoring in Psychology and minoring in Interpersonal Communication. In the future I hope to pursue my graduate studies in School Psychology. I have always had an interest in research and I am excited to be a part of the APPLE Lab because the research focus is related to the field of communication.





jay burditt

Jay Burditt I am double majoring in Psychology and Political Science. I plan to go on to graduate school and earn a doctoral degree in Industrial Psychology and either work as a professor or focus on selection of applicants or the structure of companies. I am excited to work in this research lab because it’s an exciting opportunity that will help me prepare for a future in the field.


hannah feestHannah Feest I am majoring in Psychology and minoring in both Neuroscience and At Risk Child and Youth Care at UW-La Crosse. I am looking forward to gaining experience in the APPLE Lab and learning more about perception accuracy. In the future I plan to work toward a graduate degree in clinical psychology. I am excited to learn more about the research process and use the skills I gain in my future endeavors.



zach petrie Zach Petrie I am majoring in Psychology with a minor in Neuroscience. I am passionate about the field of organizational psychology, specifically motivation, decision-making, human performance, and cognition. I am interested in the neuroscience behind how humans function at work and how they can optimize their potential. I am excited to engage in research in the APPLE Lab to further my research abilities while at the same time studying topics that pique my interest. My plan is to obtain a graduate degree and then consult with businesses about how to perform at the highest level by integrating neuroscience research.


Lab Alumni

Robyn Wanke ’19

Kirsten “KJ” Newkirk



Tera Letzring at Idaho State University (Personality Judgment Lab)
Douglas Cruthirds at Lewis-Clark State College (SOAP Lab)
Barbara Wood Roberts at Idaho State University (Intercultural Competence Lab)